7 seconds for a first impression

It only takes seven seconds to build a first impression. During this time, the brain analyses elements such as facial expressions, body language, clothing and voice intonation. This quick and subconscious perception is often emotional and greatly influences further interaction with the person, while remaining difficult to change. Although a first impression is not final, it can determine how the relationship will develop in the future.

1. Preparation

Preparation is the key to successful communication, especially when it comes to first contact with someone. In today’s world where information is at our fingertips, there is no excuse not to prepare well. Researching the company and its sector not only shows professionalism but can also give the impression of engagement and interest in the interlocutor’s business. Use LinkedIn, social media and news to gather the maximum amount of information and find out what industry trends are likely to influence them. This preparation will allow you to start the conversation with meaningful and reasoned questions or comments that leave a strong first impression.

2. Friendliness

Smiling is a small step that leads to big results in building successful and positive relationships. It shows confidence, happiness and friendliness, but it is also contagious and can create a positive atmosphere. Studies have shown that when we smile, the level of trust between us and others increases, making us appear more sympathetic and approachable. In a work context, research shows that service employees who smile are perceived as more competent and friendly, which not only improves their relationships with clients, but can also lead to higher salaries. Smiling is a small step that leads to big results in building successful and positive relationships.

3. Body Language

Eye contact is an essential element that demonstrates sincerity and establishes trust. It helps the customer feel engaged and stay focused on the conversation. In virtual meetings, however, this can be a challenge as it is easy to get distracted by the camera. One easy trick is to place a small sticky note with the discussion topics near the camera. This way you won’t lose contact with it and you will maintain confidence and engagement throughout the conversation.

4. Empathy

When you show that you value the client’s time and effort, it builds trust and creates a positive atmosphere for conversation. One way to do this is by thanking the client for the meeting from the beginning. Expressing appreciation and emphasizing that you understand the value of their time will make them feel respected and establish a foundation for a productive and effective conversation.

You can’t stop people from making quick decisions, but you can guide them to work in your favor. Good luck!

TPA Bulgaria

+359 2 981 66 45/46/47

office@tpa-group.bg

128, G.S. Rakovski str, floor 2

1000 Sofia